The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in an increasingly competitive market.
Your brand is your promise to your customer, it tells them what they can expect from your products and services and it differentiates your offering from that of your competitors.
The foundation of your brand is your logo, your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.
Defining your brand is like a journey of business self-discovery.
Branding aims to establish a significant presence in the market that attracts and retains loyal customers.