Event branding emphasizes image. Companies with strong existing brands need to maintain dominance and positioning where firms lacking brand recognition must make a name within their competitive space. When it comes to the events execution, almost everything should be branded – from the pre-planning phase to onsite to the post event activities.
Think of the number of corporate events you have attended in which thousands of rands were spent and in which hundreds of targeted prospects were in attendance. But while looking around you realize you don’t know who is sponsoring or what their message is.
Event branding can be accomplished simply by presenting your company or product name in a variety of marketing activities throughout the event for example.
Everywhere you look your company name, your product name or graphic image representation (conference brochure, hotel room keys, napkins, signage, table tent cards, pens and more) must be visible.
What image are you trying to project with your brand? Most people look at branding as the one dimensional. “Got to get the name out there.” However, it is also the image to the live environment but remember the details.
Branding can be accomplished in the well thought out event. Brand awareness is something you work on for years and is an integral part of a company’s marketing plan.